嘉　宾：Qiujie Qiu  博士生候选人  Stockholm School of Economics

主持人：谢露群 副教授 上海交通大学安泰经济与管理学院

时　 间：2025年11月7日（周五）9:30-11:00

地　 点：上海交通大学徐汇校区安泰楼B207

内容简介:

While entrepreneurial firms benefit from experimentation in product development, heterogeneity in experimentation goals and strategies leads to varying success in capturing value from experimentation. Building on recent conceptual research on experimentation programs, this study

views experimentation as a set of interconnected tests and focuses on the role of the experimentation goals and strategies of entrepreneurial firms. Using data from the video game industry, our study shows that the goals and strategies of firms fundamentally shape their ability

to capture value from experimentation. Specifically, we find that abstract experimentation goals and product changes during the experimentation period that are (1) connected in content, (2) responsive to user direct feedback (up to a point), and (3) clustered closer to the end of the experimentation period, are linked to better product performance. This study contributes to a richer understanding of learning from experimentation that emphasizes the importance of firm strategizing and user engagement.

演讲人简介：

Qiujie Qiu is a PhD Candidate in Business Administration at the House of Innovation, Stockholm School of Economics, and was a visiting researcher at the Marshall School of Business, University of Southern California. His research lies at the intersection of entrepreneurship, innovation and digital platforms. Using large-scale data, especially from the video game industry, he examines how firms conduct experimentation and engage users in real markets, and how gatekeeping policy shape innovation outcomes on digital platforms. Qiujie has actively presented at major international conferences, including the Academy of Management (AOM), Strategic Management Society (SMS) and DRUID, and has received a Best PhD Paper Award. He holds a BS in Economics from the Shanghai University of Finance and Economics and an MA in Business and Economics from the University of Zurich.

欢迎广大师生参加！